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Powerband shoes

                                                                                                                                                            adidas Golf press release

      Carlsbad, Calif. -- adidas Golf, the undisputed industry leader in footwear innovation and performance technologies, proudly introduces the POWERBAND 3.0 alongside a monumental promotion at this week's PGA Tour stop in Phoenix, Ariz. If either adidas Golf Tour staff professional -- Kenny Perry or Pat Perez -- registers a hole-in-one on the famed stadium par-3 16th hole during tournament play, 10,000 lucky people will receive a free pair of adidas Golf Powerband 3.0 footwear. Fans can register for the promotion at the adidas Golf booth inside the Waste Management Phoenix Open Expo Center or at http://corp.adidasgolf.com/events/PB3.

Incorporating aggressive, tour-proven technologies designed to deliver peak performance, Powerband 3.0 combines reengineered and totally enhanced stability, leverage, and balance control technologies with a new personalization element that makes it the complete footwear package. Powerband 3.0 also holds the distinct honor as the first adidas Golf shoe to be included in the mi adidas program, allowing golfers complete design customization through thousands of selectable colors and text and logo options.

During the week, adidas Golf will have a unique experience inside the Expo Center that includes computer kiosks for patrons to design their mi POWERBAND 3.0 footwear at www.miadidas.com. Additionally, adidas Golf will host autograph signings by athletes and our special guest and head coach of the NFL's Arizona Cardinals, Ken Whisenhunt. Among the PGA Tour staff professionals scheduled to debut their mi Powerband include Kenny Perry, Y.E. Yang, Pat Perez, Martin Laird, Sean O'Hair, Justin Rose, Tim Clark, Jason Day, and Nathan Green.


Following three key tenets, including fit, performance, and design, mi adidas provides consumers with an easy design process to create the best product for their needs. Today, they can choose from a wide range of footwear selections spanning five sport categories – basketball, running, soccer, tennis, and now, golf.

"The launch of the Powerband 3.0 with mi Powerband 3.0 is especially significant to adidas Golf as our first shoe to join the mi adidas program, which has experienced six years of worldwide success in a range of sports," said Dave Ortley, Senior Director of Global Footwear. "The inclusion of Powerband 3.0 speaks volumes about the continued breakthroughs in performance technologies from adidas Golf and our role as a global leader in the footwear category. The early generations of Powerband footwear were groundbreaking; the Powerband 3.0 represents a whole new level of power, performance, and style."

Powerband 3.0 is offered in men's only with five in-line colorways: Running White / Scout Metallic/ Black, Black / Black/ Metallic Silver, Running White/ Black/ Metallic Silver, Running White / Running White / Black, and Running White / Metallic Silver / Fairway. POWERBAND 3.0 includes a two-year waterproof warranty, carries a manufacturer's suggested retail price (MSRP) of $140 and is available now. Custom mi POWERBAND 3.0 footwear is available online at www.miadidas.com for $180.

For official rules on adidas Golf's unique hole-in-one promotion, please visit http://corp.adidasgolf.com/events/PB3/rules.asp.

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