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Tour offers matchups game on Facebook



                                                                                                                                                                                                 June 20, 2011

PGA Tour PRESS RELEASE

   PONTE VEDRA BEACH, Fla. – Beginning with this week’s Travelers Championship and running through the TOUR Championship by Coca-Cola Sept. 22-25, the PGA TOUR is introducing a new, easy Matchups Game on Facebook that awards fans with weekly prizes while expanding the TOUR’s social media presence.

   Each week, from June 20th through September 22nd, the PGA TOUR Facebook page will list five head-to-head matchups. Fans simply have to select the player of their choice from each matchup whom they think will play the best in that tournament and then register for a chance to win prizes. Fans with the most points (e.g., a perfect record of picks for the week) will have a chance to win the weekly prize of a $50 gift card for Shop.PGATOUR.COM. Those entrants who accumulate the most points based on successful picks through the TOUR Championship by Coca-Cola will have a chance to win a $1,500 shopping spree at Shop.PGATOUR.COM. No purchase necessary to play.

    “The Matchups Game is a fun and easy way that our fans can get more engaged with our players and tournaments each week, while having the opportunity to win prizes and earn bragging rights with their friends,” said Scott Gutterman, PGA TOUR Executive Producer for New Media. “From a PGA TOUR standpoint, it provides greater exposure for our players while expanding our presence in the realm of social media.”

    In addition to making picks, fans can create groups to compete against their friends, coworkers and fellow fans. Additional game functionality allows players to post comments within groups they belong to, brag about their progress and share their weekly picks on their personal Facebook Wall.

    Participants can make their picks beginning noon Monday of each tournament week and until 6 a.m. Thursday ET. Correct picks are awarded two points, ties get one, and those who have a perfect week earn two bonus points. Log on to the PGA TOUR Facebook page (facebook.com/PGATOUR) and click the Matchups link to see the Official Rules and get started. From there, enter your gamer name and you're in.

    An initiative of the PGA TOUR’s Brand Marketing team, the Matchups Game, developed in partnership with Idea Rebel of Vancouver, furthers the strategic effort to create more favorite players among fans.

    “The strength of the PGA TOUR brand and fan base made this a fertile opportunity,” said Jaime Garratt, President of Idea Rebel. “Given our expertise in building applications on social platforms, this Facebook game was a perfect project for us to help the TOUR better connect, grow and engage their social fan base.”

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